Superfriend of the Month: Our Super Incredible Local Oak Park/River Forest Community

May 13, 2011 at 3:57 pm Leave a comment

This month we are putting a spot light on a community, Oak Park/River Forest. I am a resident of this community and have been given so much support by it that we just had to call it the SQ1 Superfriend for the Month of May!

As you know, I started making my own baby food to make sure the food I was serving my twins was absolutely free of allergens and super nutritious; as a baby my son had food allergies. A few years later Square One® Organics came to market. What you may not know is what a serendipitous part my community played in the journey of our brand.

A year after being in the market, we did some focus group work. It was determined that a picture of a baby should be added to the front of our twin pack. I reached out to a local River Forest mom who, at the time was doing some marketing for a photographer. I asked her if they had some cute pictures of babies that my ad firm could review and possibly use on our pack. She immediately sent over 50 different faces for us to review. Unbeknownst to anyone, the new face chosen for Square One® Organics comes from a legacy of famous baby food faces. Baby Brynne is the granddaughter of a Beech-Nut baby food baby! Even more ironic is the fact that Baby Brynne is a resident of River Forest, IL and happens to be the daughter of the mom I called for the photos. Also crazy, is that the graphic artist my ad firm asked to work on our project was a mom of a child in my daughter’s first grade class.

The Oak Park/River Forest connection doesn’t end there. Our Children’s CD has an interesting story. It was written and recorded at Studio Ten 23, a music studio in Oak Park. I asked my husband if he and his band mates would record a promotional children’s CD that would go along with our food. All of our friends and their kids worked on it. Who knew that the lead singer of his band would go on to be the 2010 Winner of American Idol!! We are thrilled and honored that Lee DeWyze sings on every song of the SQ1 Children’s CD. We are so proud of him and all that he has accomplished.

Our final connection to our community comes in the form of a retailer. How funny and ironic that of all of the 186 Jewel-Osco stores, we made our debut at their River Forest location. The local connection between Square One Organics, Baby Brynne, JEWEL-OSCO and Lee DeWyze is mind boggling. Feels like it is meant to be!!


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The SQ1 Buzz – We’re So Fancy! Mommy’s Bullpen

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